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Since
early 1997 Candor Technologies recognised a new emerging trend: Application
Service Provision (ASP). In simple terms this is an outsourced web-based
application service offered to companies.
Instead of companies outlaying tremendous capital costs for new computer
applications, they have the option of cost effectively 'renting' these
applications from an ASP. The ASP Consortium's definition is "An ASP
manages and delivers application capabilities to multiple entities
from a data centre across a wide area network.
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Application
Service Providers offer a simple and cost-effective alternative to
managing technology in-house and help customers precisely control
the total cost of technology ownership".
Recognising this trend, Candor was quick to not only convert all it's
own internal applications to the ASP model but similarly developed
ASP software for customers. Creating differentiation and transforming
itself into a software developer, Candor separated itself from the
over-saturated, minimal-margin ISP market. |
